RGCIRC
Rajiv Gandhi Cancer Institute & Research Centre.

Rebranding an established and trusted Cancer Hospital with a 25-year-old legacy and reputation required extensive research and understanding of a sensitive subject like Cancer. It had to be self-explanatory and balanced yet look modern and contemporary while retaining its originality, legacy, caring and compassionate approach.

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The following slides reflect our attempt to remain humble and honest rather than being fancy and flamboyant.